Archive for December, 2011
Jonathan Peters, Ph.D.
Speaker’s Topics:
- From EW to WOO – Clubbing clients over the head no longer works. Seduction techniques have only short-term results. That’s why successful organizations court, or WOO, potential clients. Dr. Peters shares marketing techniques that attract loyal and long-term clients.
- WOO Selling – Imagine prospects wanting your product… They’re coming to you, instead of you doggedly chasing after them. Imagine learning techniques that not only make you attractive to prospects, but that also convert them into long-term and loyal customers. Perhaps now is the time to commit to change, and begin to enjoy the rewards of top salespeople. It’s easy to implement a few key strategies, apply simple persuasion techniques, to attract customers into a conversation that evolves naturally into a significant relationships.
- Present, Persuade, Profit – Whether speaking to clients, presenting before potential clients, or simply sharing a message that needs to be heard, your team must understand the principles of persuasive presentations. Learn to compel audiences to take action and make changes. How will you construct your presentation so that audience not only listen, but take action? What few simple things can you do visually and physically to cause the to listen and applaud?
- Be Read: Copywriting that Attracts, Connects, and Get’s Results – Do the words in your marketing collateral grab your readers and guide them to take the actions you’re wanting? You might think that writing is a talent you’re born with, but don’t buy into the myth. Writing clear, compelling copy is a skill that can be taught and learned.
- In this seminar you’ll learn, step by step, how to shape your message and organize your words. Forget about what you were taught in school; this program shares the secrets of the most successful copywriters. Learn to write the way they write, and witness the results.
- Be Correct: Mistake Free Grammar and Proofreading! – One typo can destroy a message, ruin a reputation, or cause a loss of opportunity. Misunderstanding and not knowing a grammatical rule can make us look silly, stupid, or incompetent. The good news is you don’t have to sit through a boring grammar class to refresh your grammatical knowledge or learn how language has changed since high-school. A workshop that makes proofreading and grammar fun? You bet. This program is based on the latest research on how adults learn. It’s fast-moving, so you stay interested. It’s engaging, so you learn by doing. And it’s fun, so you happily give it your all.
- Be Read: Advanced Business Writing – What you learned in high school doesn’t apply to the real world. When was the last time your wrote a five-paragraph essay on what you did for summer vacation? If you write the way you were taught, you’ll confuse your team, lose customers, and bore potential customers. We used to focus on grammar and proper structure, but writing is a visual form of communication with music in the background. Literally, how we write it is more important than the message we want to convey.
- Unlearn what you were taught in school to create copy that your boss, team, customers, and potential customers will read. This full-day seminar give tricks, tips, and techniques you didn’t learn in school. There are ways to get people to read what you write. Learn them.
- Be Recognized: Book 2B Booked – When you are an author, you are THE authority. This seminar helps you become the obvious expert with your own book. Few things establish authority more easily and cheaply than a book. Participants in this seminar learn writing techniques and promotion tips to make sure you are the recognized authority in your field.
- Be Recognized: Book 2B Books as a self-publisher – This seminar may be incorporated in the first Book 2B Booked seminar, or it may be offered as a separate educational experience for those who have a manuscript ready and a clear marketing plan. Once the realm of people who could not make it in the real publishing world, self-publishing is now the most profitable method of producing your book.
- Be Heard: Make Sure Your Prospects are Listening – This half-day, full-day, or two-day seminar explains the fundamentals of presenting ourselves visually to our customers and potential customers. Learn the secrets of room position and the hand motions that keep your audience involved in what your are saying. The two-day seminar gives participants the opportunity to practice what they’ve learned and receive immediate feedback from their audience.
- Be Heard in the Office – This seminar gives supervisors and mid-level managers insights into what motivates and de-motivates their team. More than a basic management seminar, participants learn how to use their position in the room, body language, tone, even wording techniques to get their teams to not only perform, but to also want to perform.
- Be Heard by Your Customers – Much of customer service is perception. This seminar instructs front-line and customer service professionals on the art of finessing customers, especially in moments of crisis and complains. Participants learn skills to avoid caving to customer demands; even better, they learn how to get customers to agree to a compromise and feel good about it. Your goal is to keep the customers you have, and to intensify their loyalty to your organization.
Monica Cornetti
Speaker’s Topics:
- Your Face isn’t Finished until Your Lipstick is On: Rules of the Women’s Success Game – Somewhere along the way a man came up with yet another sports analogy and started calling success a game. And like any game there are rules for playing the game. Everyone knows that the rules for success are different for men and women. Monica gives straight forward Lipstick Lessons that empower women to make their own choices and bend or even break the rules where necessary on their journey to success.
- Let’s Talk! – The Secret of Powerful Communication Skills for Women – It’s a fact – women who are powerful, poised communicators are seen as more professional and are much more likely to achieve tremendous career success. In this workshop you’ll learn how to void the major communication mistakes that damage women’s careers and how to master confident and credible communication.
- How to Deliver Totally Awesome Training – Whether you are a new or seasoned trainer, this is the quickest and easiest way to learn the skills you need to become a more confident and dynamic trainer. Session topics include: presentation skills; using “openers” and “closers”; encouraging discussion; incorporating multi-media (or not); motivating adult learners; and developing your own training activities.
- Speak and Grow Clients – The Power of Public Speaking to Grow Your Business – If public speaking is not part of your sales and marketing plan, you’re missing out on the opportunity to reach a large number of people, who are interested in what you’re selling, in a short amount of time. This workshop will help you target the opportunities, teach you techniques to get you in the door and on the platform, and presentation strategies that will get you clients and revenue.
- Get Connected – The Sizzle of Social Media – So you’ve heard of Facebook, LinkedIn, Twitter and others … but like many, you’re simply not sure what to do with this maze of social media. The good news is that networking through social media may prove to be the fastest, most efficient way to reach and connect with current and new clients. This workshop will get you up and running and generating new business with social networking in no time.
- How to Develop Totally Awesome Training Programs – In this workshop, participants will learn how to describe the process involved in developing a training needs analysis, identify different types of training needs, write measurable training objectives for a training program, and organize training content. We will also explore the four levels of evaluation of training and develop a training plan. Even if you’ve never developed a training seminar before, this workshop will equip you to design and implement programs that will fit the needs of your market.
- Totally Awesome Presentation Skills – Whether it’s speaking to a group of 1 or 500 – it’s not what you say – it’s what your audience hears that matters. Learn how to write, prepare, and deliver Totally Awesome Presentations that will earn you Perfect 10 reviews every time.
- Target Your Sweet Spot – This workshop provides an overview of marketing strategies for business owners. By the end of this workshop, participants will be better able to understand why a solid marketing plan is critical to your business’s success and gain a competitive advantage by uncovering the real benefits of their products. They will learn how to conduct a competitive analysis, recognize the importance of branding their company, and appreciate the payback of a solid sales and selling strategy.
- Simple Strategies for Success – This information packed session on simplified strategic planning is all about you! You will get the opportunity to reinforce principles you know and challenge yourself with new ideas. It is about asking yourself what you want, then committing yourself to get there. Is your success intentional or accidental? Do you know where you’re going, and how to get there? In this hands-on workshop, Monica will show you how to use a 10-point checklist to gauge your readiness for strategic planning, the 7 vision-killers to avoid, and how to diagram your goals and objectives into realistic action steps.
Tarsha Polk – The Marketing Lady
Speaker’s Topics:
- 7 Strategies to Maximize Your Networking Success – This interactive presentation focuses on helping professionals create a networking plan by following 7 simple strategies to maximize networking success. Attendees will learn networking strategies, how to overcome networking challenges, how to work the room, and strategies to turn contacts into contracts.
- How to Turn Contacts Into Contracts – Learn to turn your leads into prospects and prospects into customers with a simple yet effective strategy that will grow your business. This presentation covers creating a contact management system, improving your networking skills, building alliances, making connections and better follows up techniques.
- How to Stand Out From the Crowd With Your Own Unique Brand – Getting noticed when hundreds of competitors are going after the same target audience can be difficult. Make sure you can stand out from the crowd by creating a unique brand. In this seminar attendees will learn how to establish a strong brand as the first step to making self-promotion a lot easier and more effective.
- Strategize Your Success With a Marketing Plan – Learn how to attract more clients and increase revenue as you define new strategies for your products and services. This presentation helps you put strategic marketing planning into focus by clearly demonstrating strategies and how to put them into action.
Mitchell From
Speaker’s Topics:
- How to Have an Effective Networking Plan – There are many groups & meetings of all types that you can spend time and money joining and attending. Find out, through Mitchell’s “CEO’s of Networking” plan… which ones to join, how many to join and how to work each type for maximum effectiveness.
- How to Become “A Master Networker” – Everyone knows that there are skills, abilities and “Tips & Tricks” that allow someone to rise above the rest in their networking prowess. Learn what the steps are to becoming the Master Networker in your very own network of connections.
Sissy Grapes
Speaker’s Topics:
- Houston, We Have a Problem – Reconnecting to YOUR Mission Control
- Your Life IS NOT a Soap Opera – Living in the No Drama Zone
- Earplugs or Hearing Aids? – Tools to Reconnect When The Important Voices Are Being Drowned Out
- Overwhelmed Much? – Paths to Empowerment
- The Millennial Mom – It’s Not Just Our Kids Who Have Changed
- Objects May Be Closer Than They Appear – Tools to Leave Work In The Rearview Mirror\
Rashmi Malhotra – Real Talk
Speaker’s Topics:
- Are You Up for a RealTalk?: Slow Down, Sink In and Imagine a Positively Profound Shift in all of your Relationships at Home and at Work – Have you considered changing the way you communicate with your important clients, colleagues, employees, family members and friends to deepen those relationships? Have you had a conversation recently where you would like to have a Do-Over? Is there a conversation that you believe will be uncomfortable and so you have been avoiding it? Do you right now have someone with whom a heart to heart conversation is really needed? Would you like to be more confident in having these kinds of conversations knowing that you will come out the other side feeling greater trust, respect, understanding, connection and influence? If you said yes to any of the above, RealTalk can help!